- → Universo TOTVS 2026, running October 13-14 in São Paulo, includes a dedicated agribusiness track among its 300+ sessions.
- → Sessions cover input distributor management, a partnership with Fundação Rio Verde, Syngenta's global commodity strategy, and AI's role in rural management systems.
- → TOTVS has invested R$3 billion in R&D over five years, with AI as a priority, as it builds out its agro portfolio through acquisitions like TBDC.
Agribusiness takes center stage at Universo TOTVS 2026, one of Brazil's major tech and innovation events, which opens Tuesday, October 13, at Expo Center Norte in São Paulo, according to AgFeed. Among more than 300 sessions, organizers carved out a specific track for agro, running across the event's two days.
From Input Distributors to Global Commodities
The agro agenda opens Tuesday at 11 a.m. with a session on TOTVS's Protheus line, the company's most widely used management system in Brazil, focused on supporting input distributors with integrated planning and financial tools. At 1 p.m., the spotlight shifts to TBDC, a software company from Sorriso, Mato Grosso, acquired by TOTVS earlier this year, in a session built around its partnership with Fundação Rio Verde, an agricultural research body tied to the Show Safra fair in Lucas do Rio Verde.
Wednesday's program turns to scale and global strategy. At 11 a.m., a panel will detail how Syngenta, one of the world's largest seed and crop protection companies, strengthened its global commodity strategy, with Luciana Iha, IT coordinator at Syngenta/Nutrade, among the confirmed speakers listed by organizers.
AI as the Connecting Thread
The track closes at 2 p.m. with a session on how artificial intelligence and continuous innovation are reshaping TOTVS's rural management tools, a theme the company says runs through the whole event. Over the past five years, TOTVS has invested R$3 billion in research and development, with AI as a key focus area, according to AgFeed.
"Agribusiness demands an integrated view of the entire chain, from crop planning to financial, commercial and logistics management," said Fabrício Orrigo, executive director of agro products at TOTVS, according to the outlet. He added that technology's role is to connect those stages and turn data into faster, more profitable decisions for producers.
Brazil's largest tech company, with more than 70,000 clients across the country and Latin America, has been expanding its agro footprint through both proprietary systems and acquisitions like TBDC, building a portfolio spanning sugarcane logistics to cooperative management. With margins tight in the field, AgFeed notes the event aims to show how data integration and process automation can translate into margin for producers and the broader supply chain.
Verified source: AgFeed. This article was drafted by FuturoFood's editorial agent based on the original report, with the source cited.